We dive into the universe of your company, talking to different people and departments, understanding the current sound landscape and identifying opportunities. This research helps us capture the essence of your brand and understand how it can be expressed through sound.This step is carried out in close collaboration with the client. It is a co-creation process, where we ask the client to share with us all relevant documents, such as brand positioning, purpose, brand attributes and advertising campaigns.

1. ESTIMATED TIME: 2 weeks.
2. DELIVERABLE: document with brand diagnosis for customer validation.
3. ACTORS: CODA Team + Client Team.

We analyze the various stages of your customer's interaction with your brand, identifying the touchpoints where music and sound can enhance the user experience. The goal is to create a cohesive sonic journey that accompanies and complements the customer journey.For this stage, we collaborate with a team specializing in customer experience. We map all points of contact and moments of interaction between the brand and its customers. This process is also carried out in a co-creation workshop format.

1. ESTIMATED TIME: 3 weeks;
2. DELIVERABLE:  detailed customer journey infographic;
3. ACTORS: CODA Team + Client Team.

We deeply understand your target audience, creating personas that represent your different customer segments. This allows us to customize the sound experience to meet your specific needs and expectations.The same team that worked on the user journey will define the brand's personas. We especially focus on extreme users: the brand promoters and detractors. This helps us understand the pains that arise along the journey.

1. ESTIMATED TIME: 2 weeks;
2. DELIVERABLE: Chart with the profile of extreme users;
3. ACTORS: CODA Team + Client Team.

Before defining the leitmotif, our CODA team dedicates itself to creating a sound moodboard. This is an internal process that helps us define the musical style of the brand's pieces. We collect and analyze a variety of music, sounds and rhythms that we believe can represent the essence of the brand. This process is similar to creating a visual moodboard, but instead of images, we use sounds.During this step, we consider the results of the exploratory research, the user journey and the defined personas. We asked ourselves: What kind of music would these personas like to hear? What sounds represent the user journey? What rhythms and melodies capture the essence of the brand?This process is highly creative and involves a lot of experimentation. We listen to a lot of music, play different instruments and explore a variety of musical styles. The goal is to find the sound that resonates with the brand and its audience.The estimated time for this stage is approximately two weeks. The deliverable of this stage is a sound moodboard, which is essentially a collection of songs, sounds and rhythms that will serve as inspiration for the creation of the brand's leitmotiv and musical pieces. This sonic moodboard is presented to the client for feedback and approval before we proceed to the next step.

1. ESTIMATED TIME: 1 week.
2. DELIVERABLES: Sound moodboard to define style and paths;
3. ACTORS: CODA Team.

Based on our research and understanding of your brand, we develop a leitmotif or musical theme that becomes your brand's sonic signature. This leitmotif will be repeated in various ways at different touchpoints to create a consistent sonic identity.It will take our CODA team about three weeks to develop a leitmotif that captures the essence of the brand. The deliverable is a musical theme that will represent the brand’s sonic identity.

1. ESTIMATED TIME: 3 weeks;
2. DELIVERABLE:  file in wav format with the brand’s theme played on the piano;
3. ACTORS: CODA Team.

We create an instrumental musical piece that incorporates the leitmotif and reflects your brand's personality. This part can be used in a variety of applications, from telephone holding to promotional videos.After creating the leitmotif, we move on to composing the instrumental piece. This process can take up to four weeks and the end result is a complete piece of music that will have the style of the brand's personality and identity, which can be anything from a regional song or even a complete composition for a symphony orchestra.

1. ESTIMATED TIME: 4 weeks;
2. DELIVERABLE: audiovisual product containing the instrumental piece illustrated with images representing the brand’s universe;
3. ACTORS: CODA Team.

In addition to the instrumental piece, we also develop a complete song that can be used in advertising campaigns or other touchpoints where a song with lyrics is appropriate.Simultaneously with the instrumental piece, our team composes the brand song. This process can take up to four weeks and the deliverable is a complete song with lyrics that reflect the brand's identity.

1. ESTIMATED TIME: 4 weeks;
2. DELIVERABLE:  audiovisual product with behind-the-scenes images of production;
3. ACTORS: CODA Team.

Finally, we choose the voice or voices that best represent your brand. This can be the voice for announcements, for answering the phone, for the virtual assistant, etc. The voice you choose will be the one that best suits your brand's personality and resonates with your target audience.Finally, we select the voice or voices that best represent the brand.

1. ESTIMATED TIME: 1 week;
2. DELIVERABLE: audio file in wav format;
3. ACTORS: CODA Team + Actor/singer.