Asther's song emerged as an extension of the brand's manifesto, developed in the branding stage of the project. It was inspired by the attributes of Great, Collaborative and Craftsmanship and was born not as an anthem, but as a manifesto song: something that, as recorded, children can sing with all their emotion and energy.

The song is about transformation, hope in education and the strength of collaboration, expressed in the brand's tagline “Together we are great”.