Unaerp's sound logo represents the brand's attributes: Inspiration, interaction, innovation and impact with a growing and dynamic melody.
Our sound identity at UNAERP sought to reflect and synthesize the trajectory of Mr. Electro Bonini. The choice of a symphonic piece was a way of, through the different sound timbres that an orchestra can offer, telling the story of the man and the institution that worked and still works as the “light” and “beacon” for different generations.
The video above is the complete piece and the video on the right is the Sonic logo that accompanies the brand's vignette.
In honor of Unaerp's 100th anniversary, we composed a samba – a Brazilian rhythm with global coverage, just like the expanding brand.
Both the melody and the poetry were derived from the previous stages of the project – branding and sound branding. The song is based on the notes of the Unaerp symphony and its poetry, on the institution's brand attributes – inspiration, interaction, innovation and impact.
The samba was performed in Ribeirão Preto, in an auditorium, by the university's choir.