Antonio Roberto, in addition to being CEO and founder of CODA Brand Voice he is also passionate about music. At the age of 14, he began participating in the music scene, playing guitar and singing alongside his brother Flavio in children's programs. He returned to his music and singing studies in 2017. He sang in the performance of Mozart's Mass in C minor, in Sala São Paulo, accompanied by the Orquestra Filarmônica Sinos Azuis under the baton of maestro Pietro Barbosa, and by the choir Vocci in Musica conducted by maestro Charles Yuri. Antonio is multifaceted in his career as, in addition to being an undergraduate and postgraduate professor in branding, design, innovation and customer experience in Brazil and Portugal, he is a consultant in these areas. He has written articles, both national and international, on Branding and Experience DesignCreated and coordinated the first postgraduate course in Branding in Brazil, from 2002 to 2021. He organized the International Branding Week in partnership with Brunel University London, from 2004 to 2019, and the International Innovation Week in Silicon Valley, in collaboration with Apex, in 2014 and 2015, and in Tampere, Finland, with Proakatemia, in 2016 Antonio is a national and international speaker and has shared his knowledge about branding and brand experience in several states in Brazil, as well as in international locations such as Zurich, Helsinki, Lisbon, Tampere and London.